5 June 2009

If you go down to the beach today...


Penguin's beach ball for Jane Green

A city beach in London's Westfield shopping centre is just one of the summer reading initiatives dreamed up by Penguin for Jane Green's latest paperback The Beach House.

A city beach with branded deckchairs and parasols will be created in the north atrium at Westfield (12th–14th June) to tempt female shoppers. Cocktails, cakes, manicures and book samplers will be available, together with a chance to enter a competition to win a holiday to Antigua.

Commercial marketing manager Ruth Spencer said: "We are constantly thinking of how we can engage more with consumers rather than push messages at them. The beach provides the perfect opportunity to invite people to spend time with the Jane Green brand."

I'm always tempted by a cocktail, a cake and a book. It's like all my favourite things rolled into one.

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