12 June 2009


Mills & Boon has launched a promotion with W H Smith whereby customers who buy four of its romance titles will receive a free canvas bag.

The limited edition, pink-handled bag with the slogan "Romance is Everything" is only available at WHS stores with the purchase of Mills & Boon books.

Mills & Boon sales and marketing director, Clare Somerville, said: "Mills & Boon has a history of strong iconic design and our artwork has always had huge appeal to women. Producing these bags is a fantastic way to reward our readers for their loyalty, and offer an environmentally sustainable alternative to plastic shopping bags."

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